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Earnings analysis · 10-Q

NKE earnings analysis

Filed October 2, 2026 · Our reading of the company's report

The latest report

NIKE reported a mixed quarter: revenue declined 4% year over year to $11.213B and diluted EPS fell to $0.48 from $0.49, although gross margin expanded 60 basis points to 42.8% and EBIT margin improved to 8.1%. North…

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NIKE reported a mixed quarter: revenue declined 4% year over year to $11.213B and diluted EPS fell to $0.48 from $0.49, although gross margin expanded 60 basis points to 42.8% and EBIT margin improved to 8.1%. North America was resilient, but Greater China revenue fell 22% and Converse revenue declined 28%, while operating cash flow dropped to $135M. Management is pursuing a sizable restructuring and cost program, with approximately $1.0B of charges expected against $2.5B of cumulative savings, but the filing provides no new numeric revenue or EPS guidance.

Read the original on SEC.gov

Gross and operating margin

How much of each revenue dollar the business keeps.

45% Gross margin Operating margin Jan 2024 Oct 2026

One point per quarterly or annual filing. Both margins are shares of that report's revenue.

From revenue to operating profit

Where each $100 of revenue went in this report.

Of every $100 of revenue Cost of sales $57 Operating expenses $35 Left as operating profit $8

Cost of sales, operating expenses, and what remained. Figures are rounded to whole dollars.

Where revenue came from

The business segments reported by the company.

North America 45.7% EMEA 28.3% Asia Pacific & Latin America 13.0% Greater China 10.5% Converse 2.3% Other segments 0.1%

Shares of the segments disclosed in this filing, largest first.

How we read each report

Our analysis across the last few reports.

Read as bullish Read as bearish Jul 2023 Oct 2026

Our model's reading of each filing, not the share price or the market's reaction. Annual and quarterly reports each occupy one position.

Reported figures

Earnings per share
$0.48

What stood out

  • Gross margin expanded

    Gross margin increased 60 basis points year over year to 42.8%, primarily from lower warehousing and logistics costs, which contributed approximately 90 basis points.

  • Cost discipline lifted EBIT margin

    EBIT margin improved to 8.1% from 7.7%, while operating overhead expense declined 6% to $2.658B. Total selling and administrative expense fell 3% to $3.910B despite demand creation expense increasing 5% to $1.252B.

  • North America remained resilient

    North America revenue grew 2% to $5.127B and EBIT increased 3% to $1.170B. Wholesale revenue rose 9% to $2.981B, partially offsetting a 6% decline in NIKE Direct revenue.

  • Apparel outperformed footwear

    Apparel revenue increased 2% to $3.384B, with higher average selling prices contributing approximately 4 percentage points of growth, offsetting a 2% decline in unit sales.

  • Long-term savings program announced

    The Pace program is expected to deliver approximately $2.5B of cumulative savings through fiscal 2031, against approximately $1.0B of expected pre-tax charges.

  • Liquidity remained substantial

    Cash and equivalents plus short-term investments totaled $8.4B as of August 31, 2026, and no amounts were outstanding under the $3.0B commercial paper program or committed credit facilities.

What to watch

  • Revenue and digital channel contraction

    Consolidated revenue declined 4% to $11.213B, while NIKE Direct revenue fell 8% to $4.142B. NIKE Brand Digital sales declined 13% to $1.8B, indicating continued channel pressure.

  • Greater China weakness intensified

    Greater China revenue fell 22% to $1.180B, or 26% on a currency-neutral basis, and EBIT declined 34% to $248M. Management cited declining store traffic, elevated promotional activity and higher marketplace inventory.

  • Inventory and markdown pressure

    Inventories were $7.8B at August 31, 2026, up 5% from May 31, 2026. Management is liquidating inventory through increased markdowns, while lower ASP and higher discounts reduced gross margin by approximately 30 basis points.

  • Restructuring execution risk

    The Pace program carries approximately $1.0B of expected pre-tax charges, with approximately $0.3B expected in fiscal 2027 and the remainder through fiscal 2031. NIKE states that actual charges, savings and cash expenditures may differ materially from estimates.

  • Weak cash conversion

    Operating cash flow declined to $135M from $222M in the prior-year quarter, primarily because working-capital changes reduced cash by $846M. Investing cash use increased to $192M from $59M, primarily due to property, plant and equipment additions.

  • No formal risk-factor changes

    The company stated that there were no material changes to the risk factors in its Annual Report for the fiscal year ended May 31, 2026. The 10-Q nevertheless identifies geopolitical dynamics, tariff policies and foreign-exchange fluctuations as factors that could materially affect revenue and profitability.

Management's outlook

The 10-Q does not provide numeric revenue or EPS guidance. Management expects the Pace program to generate approximately $2.5B of cumulative savings through fiscal 2031, with approximately $1.0B of pre-tax charges, including approximately $0.3B in fiscal 2027; actual savings, charges and cash expenditures may differ materially.

Earlier filings 4

10-K · July 15, 2026

Nike, Inc. reported a slight revenue increase to $46.4 billion in fiscal 2026 compared to $46.3 billion in 2025, driven primarily by a 5% revenue growth in North America. However, performance in Greater China and…

10-Q · April 1, 2026

Nike reported quarter revenues essentially flat year-over-year at $11,279 million (Q3 FY26 vs $11,269 million Q3 FY25) but declined versus the prior quarter (Q2 FY26 $12,430 million). Gross margin compressed to ~40.2%…

10-Q · December 30, 2025

NIKE reported quarter revenue of $12,427 million (up $73 million vs. prior-year quarter $12,354 million) with diluted EPS of $0.53. Gross margin compressed to 40.6% from 43.6% a year earlier, driving a decline in income…

10-Q · April 3, 2025

Nike reported quarterly revenue of $11,269 million and diluted EPS of $0.54 for the three months ended February 28, 2025. Revenue and margins contracted versus the prior-year quarter (revenue down $1,160 million, gross…

This is our reading of a public filing, not the filing itself. Analysis can contain errors; check the source document for full context.