10-K · March 10, 2026
Groupon positions itself as a scaled two‑sided marketplace focused on Local experiences and is explicitly investing to become an AI‑native discovery and transaction platform. Financially, revenue was roughly flat…
Earnings analysis · 10-Q
GRPN earnings analysis
Filed May 7, 2026 · Our reading of the company's report
The latest report
Groupon reported Q1 2026 results showing flat revenues of $117.2 million, slightly up from $117.187 million last year, but with notable declines in segments like Goods and Travel. The company also experienced a…
Read full summary
Groupon reported Q1 2026 results showing flat revenues of $117.2 million, slightly up from $117.187 million last year, but with notable declines in segments like Goods and Travel. The company also experienced a detrimental free cash flow of -$13.517 million as operating expenses increased, while management outlines strategic cost-reduction initiatives to pivot towards an AI-native operating model amid macroeconomic headwinds.
Gross and operating margin
How much of each revenue dollar the business keeps.
One point per quarterly or annual filing. Both margins are shares of that report's revenue.
Where revenue came from
The business segments reported by the company.
Shares of the segments disclosed in this filing, largest first.
How we read each report
Our analysis across the last few reports.
Our model's reading of each filing, not the share price or the market's reaction. Annual and quarterly reports each occupy one position.
What stood out
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Flat Revenue Compared to Last Year
Revenue for Q1 2026 was $117.2 million, a slight increase of $13,000 from $117.187 million in Q1 2025.
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Adjusted EBITDA Down
Adjusted EBITDA fell to $12.79 million from $15.33 million in Q1 2025, a decrement of 16.5%.
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International Revenue Growth
International segment revenue grew by 4.7% y-o-y to $27.287 million, while Local revenue increased by 9.7%.
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Increase in TTM Active Customers
Groupon's TTM active customers grew by 4.5% to 16.209 million from 15.472 million in the prior year.
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Cash Balance
The company's cash balance increased to $225.5 million as of March 31, 2026.
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Global Headcount Reduction
Management plans to reduce global headcount by 15% to improve operational efficiency.
What to watch
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Cash Flow Deterioration
Free cash flow worsened from -$3.759 million in Q1 2025 to -$13.517 million in Q1 2026.
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Declining Segment Performance in Goods and Travel
Goods revenue dropped 40.9% and Travel revenue decreased 4.8% year-over-year, impacting overall growth.
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Macroeconomic Pressures
Management noted potential impacts from inflation and labor costs which could hinder growth and profitability.
Management's outlook
Outlook deferred to earnings press release / call.
Earlier filings 4
10-K · March 15, 2024
Groupon describes itself as a two-sided global marketplace operating in two reporting segments (North America and International) and three categories (Local, Goods and Travel) with localized sites in thirteen countries.…
10-Q · November 9, 2023
Groupon reported Q3 revenue of $126.5M (down from $144.4M in Q3 2022), with gross profit of $110.7M and an operating loss that narrowed sharply to $(464)K from $(36.3)M a year ago. Liquidity is the main concern: cash…
10-Q · August 8, 2022
Groupon reported a steep revenue decline to $153,216,000 in Q2 2022 (down from $265,958,000 in Q2 2021) and swung to a large operating loss driven by impairment and lower service volume. Management recorded $35,424,000…
This is our reading of a public filing, not the filing itself. Analysis can contain errors; check the source document for full context.