DECK earnings analysis
What we found in DECK's 10-K: the parts that mattered, the offsets in the same document, and what the company said about what comes next.
Our reading of the filing · Free to read, no account needed
Deckers Outdoor Corporation reported FY 2026 revenue of $5.47 billion, a 9.8% increase driven by strong sales from the HOKA and UGG brands. EPS rose to $7.02, up 10.9% from the previous year. The company continues to focus on expanding its direct-to-consumer channel and enhancing brand awareness, although it faces pressures from rising SG&A costs and macroeconomic factors. The overall outlook for FY 2027 includes growth in revenue and earnings per share as they invest in brand-building initiatives.
The parts that mattered.
Pulled out of the filing itself, with the figures the company reported.
- Strong Revenue Growth
- Total revenue increased by 9.8% to $5.47 billion for FY 2026.
- HOKA Brand Outperformance
- HOKA brand net sales surged 15.9% to $2.59 billion, driving overall growth.
- Positive EPS Growth
- Diluted EPS climbed by 10.9% to $7.02 reflecting robust profitability.
- International Expansion Success
- International sales grew by 26.8% to $2.28 billion, highlighting global brand demand.
- Operational Improvements
- Continued investment in supply chain and marketing strategies expected to boost future performance.
- Strong Cash Flow from Operations
- Generated $1.18 billion in cash from operating activities for FY 2026.
And the other side of it.
The offsets in the same document — the things a summary that only listed the good news would have left out.
- Increased SG&A Expenses
- SG&A expenses rose by 11% to $1.89 billion, impacting margins.
- Decline in Other Brands Revenue
- Other brands' revenue, including Teva, declined by 33.9%, affecting overall growth.
- Macroeconomic Pressures
- Ongoing inflation and geopolitical tensions could affect future consumer spending and margins.
What they reported.
What the company itself reported, taken out of the document.
- Earnings per share
- $7.02
- Gross margin
- 57.7%
- Operating margin
- 23.1%
- Segment
- HOKA
- Segment
- UGG
- Segment
- Other Brands
What they said about what is next.
Annual outlook deferred to earnings press release / call.
The filing reads better than the one before it.
What came before.
- 10-Q · February 3, 2026
- Deckers reported third-quarter net sales of $1,957,549 (thousands), up $130,384 (7.1%) from $1,827,165 (thousands) a year ago, with income from operations of $614,366 (thousands) and diluted EPS of $3.33. The company…
- 10-Q · October 31, 2025
- Deckers reported quarterly net sales of $1,430,840,000 and diluted EPS of $1.82 for the three months ended September 30, 2025, beating the prior-year quarter and consensus. Gross profit was $803,822,000 and income from…
- 10-Q · July 31, 2025
- Deckers reported Q1 (fiscal quarter ended June 30, 2025) net sales of $964,538,000 and diluted EPS of $0.93, both improving versus the year-ago quarter. Gross profit was $537,906,000 (55.8% gross margin) while operating…
- 10-K · May 24, 2024
- Deckers positions itself as a multi-brand footwear leader focused on premium lifestyle (UGG) and performance (HOKA) growth, expanding DTC and international distribution while managing supply through designated suppliers…
This is our reading of a public filing, not the filing. Read the original on SEC.gov · Educational only. Nothing here is investment advice.
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