10-Q · May 15, 2026
Creative Realities reported strong revenue growth in Q4 2025 with total revenue reaching $23.9 million, a 116.3% increase from $11 million in Q4 2024. However, the company faced an operating loss of $6.2 million,…
Earnings analysis · 10-Q
CREX earnings analysis
Filed August 14, 2026 · Our reading of the company's report
The latest report
Creative Realities reported Q2 revenue of $21.505 million, approximately 65% above $13 million in Q2 2025 but modestly below the $21.735 million estimate. Diluted EPS of $(0.41) deteriorated from $(0.17) a year earlier…
Read full summary
Creative Realities reported Q2 revenue of $21.505 million, approximately 65% above $13 million in Q2 2025 but modestly below the $21.735 million estimate. Diluted EPS of $(0.41) deteriorated from $(0.17) a year earlier and missed the $(0.19) consensus estimate by $0.22, producing a bearish earnings signal. The supplied 10-Q extract does not include sufficient income-statement, balance-sheet, cash-flow, segment, or MD&A detail to quantify margins, working-capital changes, free cash flow, or capex.
Gross and operating margin
How much of each revenue dollar the business keeps.
One point per quarterly or annual filing. Both margins are shares of that report's revenue.
How we read each report
Our analysis across the last few reports.
Our model's reading of each filing, not the share price or the market's reaction. Annual and quarterly reports each occupy one position.
Reported figures
- Earnings per share
- $-0.41
What stood out
-
Revenue grew 65% year over year
Revenue was $21.505 million, up approximately 65% from $13 million in Q2 2025 and slightly below the $21.735 million estimate.
-
Large contract supports fiscal 2026 outlook
Management’s prior outlook commentary identified a contract expected to exceed $10 million and described the company as remaining on a path toward record fiscal 2026 performance.
-
Disclosure controls remain effective
Management concluded that disclosure controls were effective as of June 30, 2026, and reported no changes during the six months ended June 30, 2026 that materially affected, or were reasonably likely to materially affect, internal controls.
What to watch
-
EPS loss widened and missed estimates
Diluted EPS was $(0.41), versus $(0.17) in Q2 2025 and the $(0.19) estimate, representing a $0.24 year-over-year deterioration and a $0.22 miss versus consensus.
-
Unhedged foreign-currency exposure
The company has foreign-currency exposure primarily to the Canadian dollar; a hypothetical 1% decrease in all foreign currencies against the U.S. dollar would not have produced a material loss as of June 30, 2026, but management warns exposure could become more material as foreign operations expand.
-
No FX hedging and financing risk
The company does not currently enter into financial instruments to hedge foreign-exchange risk, increasing sensitivity to currency movements as operations expand. The 10-Q also lists an underwriting agreement and pre-funded warrant exhibits dated June 29, 2026, indicating potential financing-related dilution risk, although no issuance amount is provided in the supplied text.
Management's outlook
No quantitative revenue or EPS guidance is provided in the supplied 10-Q text. The prior earnings release described an improved outlook and a contract expected to exceed $10 million, but did not provide numeric company-wide guidance.
Earlier filings 4
10-K · April 15, 2026
Creative Realities positions itself as an end-to-end digital signage and in‑store retail media provider with a strategic shift toward recurring SaaS and AdTech revenue while pursuing growth via selective acquisitions…
10-Q · August 13, 2025
Creative Realities reported Q2 sales of $13,030,000, essentially flat versus $13,115,000 a year earlier (down $85,000, or 1%), but suffered material margin compression with gross margin falling to 39% from 52% and an…
10-K · March 14, 2025
Creative Realities positions itself as a full‑stack digital signage and AdTech provider focused on growing recurring SaaS revenue (the 10‑K states: "With a focus on SaaS revenues, we believe that our gross margins will…
This is our reading of a public filing, not the filing itself. Analysis can contain errors; check the source document for full context.