CREX earnings analysis
What we found in CREX's 10-Q: the parts that mattered, the offsets in the same document, and what the company said about what comes next.
Our reading of the filing · Free to read, no account needed
Creative Realities reported Q2 revenue of $21.505 million, approximately 65% above $13 million in Q2 2025 but modestly below the $21.735 million estimate. Diluted EPS of $(0.41) deteriorated from $(0.17) a year earlier and missed the $(0.19) consensus estimate by $0.22, producing a bearish earnings signal. The supplied 10-Q extract does not include sufficient income-statement, balance-sheet, cash-flow, segment, or MD&A detail to quantify margins, working-capital changes, free cash flow, or capex.
The parts that mattered.
Pulled out of the filing itself, with the figures the company reported.
- Revenue grew 65% year over year
- Revenue was $21.505 million, up approximately 65% from $13 million in Q2 2025 and slightly below the $21.735 million estimate.
- Large contract supports fiscal 2026 outlook
- Management’s prior outlook commentary identified a contract expected to exceed $10 million and described the company as remaining on a path toward record fiscal 2026 performance.
- Disclosure controls remain effective
- Management concluded that disclosure controls were effective as of June 30, 2026, and reported no changes during the six months ended June 30, 2026 that materially affected, or were reasonably likely to materially affect, internal controls.
And the other side of it.
The offsets in the same document — the things a summary that only listed the good news would have left out.
- EPS loss widened and missed estimates
- Diluted EPS was $(0.41), versus $(0.17) in Q2 2025 and the $(0.19) estimate, representing a $0.24 year-over-year deterioration and a $0.22 miss versus consensus.
- Unhedged foreign-currency exposure
- The company has foreign-currency exposure primarily to the Canadian dollar; a hypothetical 1% decrease in all foreign currencies against the U.S. dollar would not have produced a material loss as of June 30, 2026, but management warns exposure could become more material as foreign operations expand.
- No FX hedging and financing risk
- The company does not currently enter into financial instruments to hedge foreign-exchange risk, increasing sensitivity to currency movements as operations expand. The 10-Q also lists an underwriting agreement and pre-funded warrant exhibits dated June 29, 2026, indicating potential financing-related dilution risk, although no issuance amount is provided in the supplied text.
What they reported.
What the company itself reported, taken out of the document.
- Earnings per share
- $-0.41
What they said about what is next.
No quantitative revenue or EPS guidance is provided in the supplied 10-Q text. The prior earnings release described an improved outlook and a contract expected to exceed $10 million, but did not provide numeric company-wide guidance.
The filing reads worse than the one before it.
What came before.
- 10-Q · May 15, 2026
- Creative Realities reported strong revenue growth in Q4 2025 with total revenue reaching $23.9 million, a 116.3% increase from $11 million in Q4 2024. However, the company faced an operating loss of $6.2 million,…
- 10-K · April 15, 2026
- Creative Realities positions itself as an end-to-end digital signage and in‑store retail media provider with a strategic shift toward recurring SaaS and AdTech revenue while pursuing growth via selective acquisitions…
- 10-Q · August 13, 2025
- Creative Realities reported Q2 sales of $13,030,000, essentially flat versus $13,115,000 a year earlier (down $85,000, or 1%), but suffered material margin compression with gross margin falling to 39% from 52% and an…
- 10-K · March 14, 2025
- Creative Realities positions itself as a full‑stack digital signage and AdTech provider focused on growing recurring SaaS revenue (the 10‑K states: "With a focus on SaaS revenues, we believe that our gross margins will…
This is our reading of a public filing, not the filing. Read the original on SEC.gov · Educational only. Nothing here is investment advice.
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